Driscoll’s “Sweetness Worth Sharing”
Brand Campaign — OLV and social
Driscoll’s berries make everyday moments a little sweeter. So we used that simple fact to win over the hearts and mouths of customers with Driscoll’s first brand campaign.
We also partnered with children’s book author Julie Falatko to write a sweet berry story, which we animated over paper art to create an immersive read-along on YouTube for kids and parents to share.
A Sofia Special
And if you want to share sweetness for generations to come, you also need to make it more sustainable. “One Family, One Earth” was our answer, a sustainability initiative that we brought to life with these docu-style films from real Driscoll’s farmers.





