Chi-Chi’s “How to Salsa Safely”

Super Bowl Campaign featuring OLV, Influencers, PR Kits, and TikTok Activation

For decades we all just sorta overlooked the unsafe salsa habits of our friends. The double dipping. Handsy chip grabbing. Salsa spoon swapping. But in the midst of a global pandemic, wasn’t it time we set some boundaries around the salsa bowl? We thought so.

This year, as Americans prepped for the Super Bowl, they saw tongue-in-cheek animations from Chi-Chi’s and learned how to salsa safely.

Social Videos

Chip Retrieval

Salsa Dipping

Salsa Selection

Salsa Opening

Then we created Salsa Safely kits to send to Influencers. Inside, they found a variety of tools to salsa safely like extra-long chip tongs, a face mask with a chip-zipper, and variety salsa pack—so no one has to share.

Salsa Safely Kits

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And we partnered with influencers on TikTok to create a #SalsaSafely duet challenge.

TikTok Activation

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Chi-Chi's

Chi-Chi’s “How to Salsa Safely”